Local Motors Launches Interior Design Challenge for Domino's® Ultimate Delivery Vehicle

December 3, 2012 – FOR IMMEDIATE RELEASE:

Local Motors Launches Interior Design Challenge For Domino's Pizza® “Ultimate Delivery Vehicle”

The Local Motors Community Drives Ongoing Development of the Ultimate Delivery Vehicle with Three-Week Interior Design Challenge

Design Enthusiasts Around the World Invited to Participate in Domino’s Ultimate Delivery Vehicle Interior Design Challenge; $8,000 in Prizes Will be Awarded

Phoenix, Ariz. – December 3, 2012Local Motors has announced the beginning of the third phase of their five-phase challenge to design and develop the ultimate pizza delivery vehicle for Domino’s Pizza (NYSE:DPZ), the recognized world leader in pizza delivery. This phase of the Ultimate Delivery Vehicle Challenge will run through December 18, 2012.

The Making of a Pizza Delivery Vehicle

Local Motors and Domino’s Pizza launched a global quest to revolutionize the pizza delivery experience. In Phase 1, the overall concept for the Domino’s Ultimate Delivery Vehicle was selected – the Domino’s Pack, by Anej Kostrevc of Slovenia. In Phase 2, Domino’s team, Local Motors staff, and members of the Forge – the Local Motors global community of automotive designers, engineers, fabricators and enthusiasts – worked together in a Collaborative Packaging Challenge, to select an underlying platform for the Ultimate Delivery Vehicle. Now, in Phase 3, it is time to move inside the vehicle and take a closer look at how it will all come together.


This challenge will focus on interior functionality and ergonomics – ensuring the Ultimate Delivery Vehicle facilitates the delivery drivers’ tasks and improves the overall delivery experience and effectively, efficiently, securely and safely transporting Domino’s delivery orders from the store, to the customer. Design components will ensure pizzas remain level and secure; drinks upright; cold items cold; hot items hot; and that the driver has easy access to condiments and other items essential for delivering orders quickly. All seating, interior access points and storage areas will be designed without compromising safety, durability, insurability or affordability.

A comprehensive Design Brief, Ignition Kit, and full details on the Requirements, Guidelines and Deliverables is available on the Challenge home page for the Ultimate Delivery Vehicle Challenge Phase 3: Interior Design.

Ultimate Delivery Vehicle Challenge – Phased Competition Schedule

  • Design: COMPLETE
  • Packaging: COMPLETE
  • Interior: Began Nov. 27 and ends Dec. 11
  • Surfacing: Begins January 8, 2013 and ends January 22, 2013
  • Rendering: Begins February 5, 2013 and ends February 19, 2013


Award amounts vary per competition. $20,000 was awarded in the initial competition. $8,000 in prize money was awarded in Phase 2, and an additional $8,000 in total will be distributed to the designers of the top three interior concepts for this phase of the Ultimate Delivery Vehicle Challenge. In all, more than $50,000 in prize money will be distributed by the end of the five-phase challenge.


On average, the process for new car design and development can take about five years from concept to production. Over the course of the 5-phase Ultimate Delivery Vehicle Challenge, which began in August 2012 and will conclude in mid February 2013, Domino’s customers, members of the Local Motors Forge, and consumers around the world will receive an insider’s look at the vehicle design and development process, but at a pace about 10-times faster than traditional automotive manufacturing methods.

About Local Motors

Local Motors leads next generation, crowd-powered automotive manufacturing, design and technology to enable the creation of game changing vehicles. Through open-source principals, Local Motors co-creates innovative vehicles and components with its virtual community of nearly 30,000+ designers, fabricators, engineers and enthusiasts from around the world. Outlets such as the NY Times, Popular Science, Wired and Popular Mechanics, as well as the Discovery Channel have recognized Local Motors for its groundbreaking approach to automotive development. For more information and/or to join the Local Motors Community visit www.localmotors.com.

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