In this challenge we are looking exclusively for class-leading features and functions for BMW and MINI-branded vehicles in the year 2025. Your designs should improve the driving and ownership experience of premium vehicles and allow users to evolve and thrive in the context of an urban environment. Just in case you are tempted, this is not a new vehicle design competition.
The BMW Group, the global automotive leader behind the BMW, MINI and Rolls-Royce Motor Cars brands, can be credited with inventing and implementing many features and functions that were considered game-changing firsts in the industry. BMW Group has spent decades designing and building ground-breaking vehicles that have revolutionized the automotive landscape.
This is your chance to work alongside BMW Group and continue this trend of revolutionary vehicle development. The potential for ideas is unlimited. Dream and share you vision of class-leading future features and functions. Reinvent not only the car, but also everything it can and should do in the future. Revolutionize the car as an urban tool and as an expression of urban living.
Join our Community. Face the challenge. Be part of the automotive future.
Every year cities are becoming more densely populated, trending toward what are becoming known as megacities Such urban environments face quickly developing, previously unencountered challenges; intense congestion, limited parking, stifling pollution, safety, and security are some of the problems that will shape the future of urban mobility.
The concept of vehicle ownership is changing and so are attitudes towards car sharing services. The lifestyle of urban inhabitants is also rapidly changing. Connectivity, efficiency, environmental concerns, and social consciousness are becoming key priorities for the urban driver. Active and mobile lives, filled with short distance travel, are becoming standard.
Think about and anticipate user needs in the future that will be defined by impending lifestyle shifts in the urban environments.
Conceive of and design premium vehicle features or functions that will address and solve these environmental and lifestyle changes.
Redefine the concept of urban mobility - how users will live and evolve in this future urban environment.
How will your design change the future of urban mobility in 2025?
High Quality Design Render