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Because shared cars can be used by the entire community and are not solely personal objects, their use has been restrained to just a utilitarian function. Up until now, shared cars have not provided the personal relationship that so many people look for with their vehicle. What if you could introduce a level of rapid customization, personalizing your shared vehicle to your specific taste as soon as you get in? This would make a shared vehicle as familiar as driving your own and elevate the driving experience.
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